20 Must-Read Books for Success & Happiness in Business

Here it is, a fool-proof guide to some of the best books for entrepreneurs, marketers and business leaders.  I've arranged these recommendations on a matrix, for companies from start-up to high growth, on topics from high-level strategy to tactical nuts 'n bolts. It's time to make your summer reading list.

Click on the image to access PDF with links to each book at Amazon.com*

From top left:
Crossing the Unknown Sea by David Whyte (First order of business: Know thyself.)
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Tao Te Ching by Stephen Mitchell
Strategic Learning by Willie Pietersen
In Pursuit of Elegance by Matthew E. May
Reality Check by Guy Kawasaki
Buyology by Martin Lindstrom
Delivering Happiness by Tony Hseih
Tribal Leadership by Dave Logan, John King and Halee Fischer-Wright
The Bootstrapper's Bible by Seth Godin (free at his website)
Platform: Get Noticed in a Noisy World by Michael Hyatt
Whoever Tells the Best Story Wins by Annette Simmons
The Long Tail by Chris Anderson
Neuromarketing by Patrick Renvoise and Christophe Morin
Harvard Business Review on Pricing (a collection)
The 29% Solution by Ivan Misner and Michelle R. Donovan
Engage! by Brian Solis
The Art of Closing the Sale by Brian Tracy
The 4-Hour Workweek by Timothy Ferriss
Value-Driven Business Process Management by Peter Franz and Mathias Kirchmer

* No compensation is received from Amazon or any publisher for the above recommendations or links.