Many of us have been growing a LinkedIn network for a few
years. I was not an early adopter of LinkedIn and joined reluctantly when a
friend suggested I “had to.” (I forget why that was at the time, but it was
probably baloney.) Now I’m a LinkedIn fan. But it’s not because of LinkedIn’s app or
features. I believe those of us who use
LinkedIn daily intuitively feel that our network has Quality, and using
LinkedIn reinforces the sense that we’ve made good judgments about our
connections and therefore about our own lives. It’s that sense of being connected to a
Quality community that feeds LinkedIn’s following.
Some people think Quality is a purely subjective measure of
value. I believe instead the word Quality captures something most people can intuitively
sense and instinctively appreciate. Quality is easy to find in Nature. It’s not so easy to find among human beings. So
perusing a news feed from a network of individuals of Quality triggers a slight
but meaningful rush of comfort and pride.
If you think I’m over-analyzing, consider the people in your network who
got there “by accident.” The people you’d really rather not have in your
network because, at a fundamental level, they degrade the Quality of your
network. I say don’t feel guilty about
those feelings. Because Quality is real.
The other thing about a network of Quality people is that it
reveals a network of Quality services and products. Chances are, Quality
individuals who have real influence within their companies are going to make it
more likely that their companies deliver Quality to their customers. A lot of
stuff can get in the way, for sure, but a Quality network connection is as good
a starting point as any in your search for Quality business partners and
solutions.
Do you admire the Quality of the company you keep on
LinkedIn? Does the same apply to
Facebook or other social networks? How
selective should we be when it comes to building a professional network?
P.S. If I’ve struck a chord here, you would
enjoy reading (or rereading) Zen and the Art of Motorcycle Maintenance.